Strategic Objective 1: Profile and Promotion Delivery Plan
Outcomes/Outputs
Project/Initiative
Target/Timeline
Lead Responsibility
Showcase Worcestershire
Increase the profile of the County amongst
key decision makers
Delivery of a large business profile event
in the County
Develop the offer for investment to potential
developers and investors
Use high profile external advisors and
key local people to carry the voice of
Worcestershire
Increase the number of Worcestershire
exporting companies to the national target
Increase the value of tourism to the
Worcestershire economy and increase the
tourism spend and bed nights
Promote Worcestershire
Position Worcestershire
Have a proactive narrative of the
Worcestershire opportunities
Establish a Regulatory Charter with
corresponding actions and initiatives
Increase the profile of Worcestershire
nationally and in the EU
Host annual Worcestershire Day
at Westminster
Establish new Worcestershire Expo event
targeting specific industry buyers and investors
Establish an offer to MIPIM and other key
development / investment events
Generate and lead comprehensive high profile
programme of publicity to promote all assets
of the County
Develop a focus plan of international
engagement for trade links and inward
investment
Develop integrated tourism strategy for
Worcestershire bringing together a coherent
destination, retail and cultural offer
Developing a coherent range of USPs and
investment proposition for Worcestershire
Public statement of regulatory services to
support local businesses by streamlining
processes, delivery and advice to businesses
Proactively work with MPs and MEPs to
engage with decision makers on key county
issues and lobby for additional investment.
This will include hosting an annual briefing
at EU Open days to maximise relationships
and networks to lobby for new investment
and business opportunities
Deliver by June 2013 and annually
October 2013 and annually
Delivery of a package of opportunities by
August 2013
Workshop including all key partners by
January 2013. With an ongoing programme
to be defined
March 2013
March 2013
January 2013
November 2012 onwards
October 2013
LEP working with MPs, LAs and
private sector
Chamber of Commerce working
with private sector and
Worcestershire County Council
LEP working with private sector
and local authorities
LEP leading all relevant partners
LEP working with UKTI, WCC,
Chamber and private sector
Destination Worcestershire working
with the LEP and local authorities
following ‘big picture’ review
LEP working with the private
sector and local authorities
LEP working with Worcestershire
Regulatory Services
WMES working with Local
Authorities and the private sector
11
